Studio 3.14
Campaigns per service: PMU, lashes, laser and tattoo removal.
≈ 180Direct inquiries a month
€2,32per inquiry
Meta & Google Ads specialist · Barcelona
Advertising that brings clients to small businesses.
I work with clinics, studios, academies and local businesses, including those with modest budgets. I connect ads, analytics and lead handling so that every euro you invest turns into bookings and sales.
Tools I work with
Meta AdsGoogle AdsTikTok AdsLinkedIn AdsChatGPT AdsInstagramGoogle Analytics 4Google Tag ManagerMeta PixelWhatsApp BusinessGoogle SheetsCRMAICanvaCapCut
Services
A complete system for winning clients.
A small business doesn't need an agency with ten departments. It needs someone who understands the whole client journey, from the ad to the sale, and owns the result.
Paid Media
- Meta Ads: Instagram & Facebook
- Google Ads: Search & Performance Max
- TikTok, LinkedIn & ChatGPT Ads
- Remarketing
Growth & Performance
- Acquisition strategy
- Offer and audience testing
- Funnel optimisation (CRO)
- Scaling profitable campaigns
Lead system & CRM
- Meta lead forms
- WhatsApp and Direct inquiries
- Lead tracking in a CRM
- Cost per client and per sale
Analytics & tracking
- Google Analytics 4
- Google Tag Manager
- Meta Pixel & Conversions API
- Events, UTMs and weekly reports
Creative & AI design
- Ad concepts and copy
- AI visuals and video
- Briefs for designers and editors
- Creative A/B testing
Web & landing pages
- Campaign landing pages
- Simple business websites
- Basic SEO & Google Business
- Analytics integration
E-commerce & Meta Shops
- Facebook & Instagram shops
- Catalogs & Commerce Manager
- Product ads
- Sales and ROAS analysis
International campaigns
- Country and city targeting
- Campaigns in ES, CA, EN and RU
- Markets chosen by lead quality
- Europe and the US
IrinaFounder of TARGETORO · Performance marketer
About me
In advertising since 2015.
From 2015 I worked at an advertising agency, focusing on search advertising and campaigns in Yandex.Direct and Google Ads. That's where I learned to manage serious budgets, report rigorously and run advertising that is accountable for sales.
In 2019 I founded TARGETORO, my own small business. I found my first clients, built the processes from scratch and eventually went fully independent. So I know first-hand how a small business works: every euro counts, and advertising has to pay for itself.
Today I combine agency experience with the perspective of someone who has built her own business. My clients are local businesses in Spain: clinics, beauty studios, academies and service companies. Some of them have worked with me for more than five years, and you can see the results in the cases below.
2015agency experience
2019founded TARGETORO
5+years with clients in Spain
“A small business can't afford to spend on aimless experiments. So every campaign starts with one question: what does a new client cost, and what are they worth?”
Why me
Clear marketing, built around your business.
You work directly with me, no middlemen. I know your niche and how to get the most out of a modest budget.
A budget that performs
I know how to spread a small budget so it doesn't vanish in tests but brings a steady flow of bookings. We start with what works and scale what's profitable.
Full transparency
You see where every euro goes, what a lead costs and which campaigns bring clients. If something isn't working, I tell you and change it.
Experience in your niche
Aesthetic medicine, dentistry, beauty and education. I know their seasonality, healthcare ad rules and what convinces a patient to book.
Projects and partners
PERFUMATICEssenzaDentlineQueen by Liuda MakeElona ClínicaLe Petit SalonWonderlab Academy327XOEPILABStudio 3.14TINAREVITASpeakoraBeautyPlace MontreuxANASH Real EstateSK ConsultingBest InvestPERFUMATICEssenzaDentlineQueen by Liuda MakeElona ClínicaLe Petit SalonWonderlab Academy327XOEPILABStudio 3.14TINAREVITASpeakoraBeautyPlace MontreuxANASH Real EstateSK ConsultingBest Invest
Cases
Results you can count.
Real projects, real budgets, specific periods. Every figure comes from the ad accounts and the client's own records.
Working together since 2019
PERFUMATIC
International B2B client acquisition for perfume vending machines. Meta, Google Ads and sales analytics.
≈ 280leads a month
549%Google Ads ROAS
Essenza
INDIBA, LPG, Maderotherapy and Detox treatments, measured by purchases, bookings and visits.
≈ 95leads a month
≈ 830%ROAS across all campaigns
Dentline
Separate campaigns and results analysis for each clinic.
≈ 180leads a month
€6,50per lead
Elona Clínica
Meta Ads and TikTok Ads.
≈ 165Meta inquiries a month
€4,88per inquiry
Queen by Liuda Make
Enrolment for permanent makeup courses and promotion of the academy's services.
≈ 150course applications a month
≈ €4per application
Academia Calysta
Facebook and Instagram ads for courses and treatments: laser hair removal and permanent makeup. Spanish audience.
5 215leads
€2,03per lead
Wonderlab Academy
Beauty courses in Madrid, Málaga, Bilbao, Vigo, Valencia, Seville and Switzerland. On Google Ads: 443 conversions at €2.20.
≈ 50website applications a month
€23,89per application
Le Petit Salon
Hair services, seasonal offers and lead forms.
≈ 160leads a month
€2,33per lead
Lena Laser / EPILAB
Laser and device treatments for Russian-speaking clients in Barcelona.
≈ 40Direct inquiries a month
€8,06per inquiry
Institut BeautyPlace
Facebook and Instagram ads for courses and treatments: lash extensions, gel nails and aesthetics. Audience in Switzerland.
858clicks
1,15 CHFper click
ANASH Real Estate
Property sales for Russian and Ukrainian speakers. Instagram from scratch and Meta lead generation.
316leads
€3,04per lead
SK Consulting
Golden Visa services through property purchase. Russian, Ukrainian and Latin American audiences. Instagram from scratch.
174leads
€8,69per lead
Best Invest
Residency visas through property purchase for Russian speakers. Instagram from scratch and Meta campaigns.
52leads
€9,72per lead
Golden Value Dubai
Visas through property purchase in Dubai for Russian speakers. Facebook and Instagram ads with leads on the website.
37website leads
$28,72per website lead
Figures from ad accounts and client records. Leads and inquiries are not sales; ROAS is based on sales recorded by the client and is not net profit.
In numbers
Experience that shows in the results.
Campaigns for local and international businesses, with budgets designed for small companies.
2015in digital advertising
€2,32per inquiry in beauty services (Studio 3.14)
1 224%best campaign ROAS (Essenza Madrid)
10+countries: Spain, Europe and the US
Process
From the first call to a steady flow of clients.
A clear four-step process. You always know what I'm doing, why, and what it delivers.
01
Audit
I review your ads, website or Instagram for free and show where money is being lost.
02
Strategy
We set the offer, audiences, budget and target cost per lead and per client.
03
Launch
I set up analytics and campaigns and prepare copy and creative briefs.
04
Growth
Every week I optimise and send a report: what worked and what comes next.
FAQ
Questions?
If yours isn't here, message me on WhatsApp and we'll sort it out together.
What budget do I need to start?
The budget is calculated individually for your niche, area and goals. Advertising works with small amounts too: for example, ads can run only at weekends, when people book most. In the audit I'll work out what budget makes sense for you.
When do the first leads arrive?
Usually within the first days after launch. The first 2–4 weeks are for testing: finding the offers, audiences and creatives with the best cost per client.
Do I need a website?
Not always. Many clinics and studios get inquiries straight through Instagram Direct, WhatsApp or Meta forms. If you have a site I'll connect analytics, and if you need one I can build it.
How do you report results?
A weekly report: spend, leads, cost per lead and, if you share sales data, cost per client and ROAS.
Do you only work in Barcelona?
No. I run projects across Spain and in international markets, with campaigns in Spanish, Catalan, English and Russian.
Let's work out how many clients your budget can bring.
Book a free audit: I'll review your ads and tell you what to improve in the very first month.